23Feb

Hollywood’s 90028 Zip Code

90028 is a zip code thatís been enjoying the spotlight for some time now and 90028 real estate has become some of the most sought-after in Los Angeles. Itís been a good couple of years for Hollywood, all told – in fact, many would say that itís been nothing less than fantastic, with a bit of amazing thrown into the mix.

With the debut of mega developments like the Hollywood & Highland Center, the resurgence in value of 90028 real estate and the return of the Academy Awards to the neighborhood, Hollywoodís star is once again on the rise. Though this isnít the first time that Hollywoodís been advertised as making a comeback, the difference between those past failures and todayís success is, well, everything.

This time, the folks behind the continuing Hollywood renaissance looked beyond tourist dollars and focused on getting the love from their fellow Angelenos. Gleaming from renovations, glamorous Old Hollywood theaters like the El Capitan, the Egyptian and the Pantages stand proudly along the length of Hollywood Boulevard. Catching a movie at Hollywood became cool again and soon people began coming for more than the movies.

New, luxurious condos and lofts have attracted the hip crowd who love being part of a vibrant neighborhood, as well as living in the center of everything. Restaurants and nightspots like Fred 62, Vanguard and the 101 Coffee Shop are minutes away from residential 90028 real estate, shopping areas like the Hollywood & Highland are likewise within easy reach, and just around the corner are facilities ranging from a medical center to dry cleaners.

Excitement, convenience and its own cachet make 90028 real estate stand out in the market.

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23Feb

New (and Renewed) Faces On the Block

Hollywood’s revitalization didn’t come about by accident. The result of continuing efforts by various parties from concerned citizens to local government officials to investors and advertisers, Hollywoodís resurgence is being powered by major funding, a savvy marketing campaign and good, old-fashioned hard work.

Since the past decade or so, new developments have been popping up and old establishments have been getting facelifts. Hollywood, California lofts are now on the same block as a wide assortment of entertainment, dining and shopping venues. A short walk from Hollywood, California lofts like The Broadway Hollywood, youíll find everything from a Coffee Bean to a Virgin Megastore.

For years, Hollywoodís famed grand theaters, such as the El Capitan and the Egyptian, had been struggling to keep their doors open. Then, in 1989, the Walt Disney Company began a complete restoration of the El Capitan Theatre, which had opened in 1926 as ìHollywoodís First Home of Spoken Drama. The El Capitan would reopen, fully restored to its former glory, in 1991.

The Egyptian Theatre, another major landmark and Hollywoodís first ever glam movie palace, would also undergo renovations. After years of neglect, it would reopen its long-closed doors in 1999, serving as the new home of the American Cinematheque. One by one, Hollywoodís historic buildings and theaters have been restored, renovated and revamped, bringing the luster back to an entertainment district that had long been forgotten.

The biggest development in the neighborhood, however, has to be the Hollywood & Highland Center. Incorporating old features with new, the complex sprawls over 387,000 square feet and has become one of the top destinations in all of L.A. Right across the El Capitan, itís anchored by an expansive three-story courtyard built along the same monumental lines as D.W. Griffithís Intolerance. Within the complex are retail stores, restaurants, studios, a 637-room hotel and two Hollywood architectural and entertainment icons: Graumanís Chinese Theatre and the Kodak Theatre, permanent home of the Academy Awards.

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23Feb

The Rebirth of Hollywood

Call it what you will – a renewal, a renaissance, a facelift – but one thing is clear: Hollywood is changing. And itís changing for the better. Like an aging star whoís gotten her hands on some miraculous rejuvenating treatment better than Botox, Los Angelesí most famous district is literally pulsing with youth and vitality these days. Hollywood, California condos have become hot property, as have all sorts of real estate in the area, and more and more people are realizing how exciting life in this neighborhood can be.

Since as far back as 30 years ago & shortly after the neighborhood had gone to seed, in fact folks have been predicting that Hollywood would turn around and redeem itself. It’s only now that all the right elements for a successful comeback have presented themselves, however, and thus far itís been as exhilarating as anyone could wish it to be.

The Hollywood, California condos rising along the districtís storied streets and boulevards are only some of the changes youíll see when you drop by. This doesnít mean that everything here is completely new, however. Quite a few condos, like The Broadway Hollywood and The Lofts @ Hollywood and Vine, are housed in landmark buildings whose vintage elements have been carefully preserved.

With more than $1 billion worth of developments slated for the entire district, Hollywoodís present and future look as bright as its past once did. From luxe Hollywood, California condos to refurbished classic cinemas to chic shopping districts, Hollywood is taking off.

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23Feb

The Broadway Hollywood Lofts

Hollywood and Vine is looking good these days. With its many new developments and general air of excitement, this famous intersection is now living up to its more than half a century-old reputation for glitz and glamour. Hollywood-Vine condos have been and are being constructed throughout the area and interest in 90028 real estate is steadily peaking. One of the Hollywood-Vine condos that have already opened their doors is The Broadway Hollywood, formerly the department store of the same name.

The Broadway Hollywood is made up of 96 lofts with expansive floor areas ranging in size from 931 to more than 2,000 square feet. Some of the lofts are two to three stories high and a few come with loggias and balconies that open out to a variety of views, from that of the Hollywood Hills to the luxuriant Griffith Park.

Other Hollywood-Vine condos opening soon include The Lofts @ Hollywood and Vine and the ongoing W hotel and residential project. The former, created by Palisades Development Group, will feature 60 luxury loft condos and 5 commercial lofts. 25 lofts are two stories in height and the commercial lofts have a floor area of 805 to 1,305 square feet.

The W hotel and residential project is a huge development whose estimated finish date is 2009. Set to rise on the same block as the historic Taft Building is a 300-room W Hotel with 143 condos adjoining it. These lavish condos will benefit from hotel services. The project also includes 375 luxury apartments and 60,000 square feet of retail space slated for stores, restaurants, a nightclub and a spa.

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23Feb

Inside The Broadway Hollywood

If you’re looking for space, great natural light, a host of state-of-the-art facilities and views to die for, thereís no better choice than The Broadway Hollywood. Developed by the Kor Group, whose residential redevelopment projects are known for their distinctive style and exceptional amenities, the conversion of the Broadway Hollywood lofts was accomplished by the award-winning Killefer Flammang Architects, specialists in adaptive reuse. In charge of making the plush interiors look as sophisticated as they do is Kelly Wearstler Interior Design (kwid), the topnotch firm behind such projects as the bold interiors of the Viceroy Santa Monica and Viceroy Palm Springs.

Before residents here make their way to their luxe Broadway Hollywood lofts, they are welcomed by a warmly lit lobby with inlaid marble floors, wood paneled walls and a 24-hour doorman. You wonít even have to leave the building to satisfy your food cravings. On the ground floor, you can sample the Japanese cuisine of Katsuya (strikingly designed by Philippe Starck); and after your visit to the sushi bar, end your meal with a sweet note at the Pinkberry right beside it.

When residents of Broadway Hollywood lofts feel the need to relax or burn a few calories, all they do is head up to the roof level. Here you can lounge beside a pool, take a dip, enjoy the warmth of an outdoor fireplace and take in panoramic views of the neighborhood and landmarks like the Capitol Records Tower and the Hollywood sign. Thereís also a fully-equipped fitness center here.

The Broadway Hollywoodís additional amenities include valet parking, with parking spaces on the basement and mezzanine levels.

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23Feb

The Broadway Hollywood Neighborhood

For decades, the Hollywood that most people have long imagined it to be ñ a place where dreams come true, glamorous stars live the high life and movies are made. It was something that only existed on celluloid, not in real life. The Entertainment Capital of the World started losing its luster shortly after the 50s and 60s and itís only now that this unofficial town is regaining the glitz and glitter of its storied past.

Walk the streets of Hollywood today and youíll immediately notice the changes. The atmosphere here fairly hums with vitality and youíll see refurbished buildings, new developments and beautiful people everywhere. These days youíll spot stars again in Hollywood, even if it isnít Oscar Night, and if you live in one of the hip Broadway Hollywood condos, you can even bump into them everyday.

Broadway Hollywood condos are the real estate of choice not just of celebrities such as Charlize Theron and Jason Statham, but also of those looking to live ñ and live well ñ in the heart of Los Angelesí most happening district. Now that Hollywood is once again on the real estate A-list, condo developments have been sprouting throughout the area, but thereís just something different about The Broadway Hollywood.

Thereís the building, for one. Who wouldnít want to live in a historic structure that not only oozes class and elegance, but is also fitted out with plush, state-of-the-art amenities? Not only do Broadway Hollywood condos have expansive open floor plans, tall windows and over 20-foot high ceilings, they also come equipped with first-rate appointments. These include digital climate control, high-speed Internet access, kitchen cabinets made out of European wood and granite counters.

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23Feb

From Broadway Department Store to Condo

The Broadway Hollywood has been gracing the corner of Hollywood and Vine with its elegant presence for eighty years. Designed by noted Angeleno architect Frederick Rice Dorn and built by businessman Frank R. Strong, this emblematic structure now serves as a visual reminder of Hollywoodís glory days as well as a symbol of the renaissance itís enjoying today.

When The Broadway Hollywood first opened its doors in 1927, it was known as the B.H. Dyas Building, after the B.H. Dyas Specialty Emporium that it housed. One of Los Angelesí first department stores and the first one in Hollywood, B.H. Dyas moved out at the onset of the Great Depression and the building was then leased by The Broadway Department Store.

Known simply as The Broadway Hollywood, the Broadway Department Store quickly established a presence in the neighborhood, becoming a favorite shopping destination of L.A.ís rich and famous. To serve its growing clientele, an addition built along the lines of the more austere Streamline Moderne style and designed by Parkinson & Parkinson was constructed on the original buildingís south side.

A bastion of style, it is said that womenís slacks were first sold in the Broadway Department Store even before Fifth Avenue retailers carried them. The building was also featured in the Charlie Chaplin classic, ‘Modern Times.’

The Broadway Department Store would eventually close its doors, but not after more than 50 years of being a trendsetter and fashion arbiter. The Broadway Hollywood building itself has remained standing, however, playing host to offices before being revamped and reincarnated as the stylish, luxurious loft condominium that is now one of the most sought-after pieces of real estate in Hollywood.

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23Feb

The Broadway Hollywood

Gracious and iconic, The Broadway Hollywood Building on the corner of Hollywood Blvd. and Vine is one of the Entertainment Capital of the Worldís most venerable landmarks. The Broadway Hollywood Building has dominated that section of Hollywood and Vine for eight decades, its marriage of contrasting Classical Revival and Streamline Moderne styles a testament to the districtís eclecticism.

Like the Hollywood area in general, The Broadway Hollywood Building is part of an exciting renaissance. Once the home of Broadway Department Store, another Californian icon, The Broadway Hollywood now houses some of the hottest residential real estate in what has become Los Angelesí hippest neighborhood.

Rising ten stories from the ground, The Broadway Hollywood Building of today has retained its disparate, yet strangely unified Classical Revival and Streamline Moderne faÁade, with the clean, straight lines of the latter complementing the curving, classical ornamentation of the former. Known as ìGlamourís Original Address,î The Broadway Hollywood is real estate at its most glamorous indeed ñ and in more ways than one. If you make your home in one of the spacious lofts here, you might be sharing a wall with, or bumping into, celebrities like Jason Statham, Charlize Theron, Marlon Wayans, Danny Masterson and Wilmer Valderrama.

The Broadway Hollywood Building features units with open floor plans, ceilings that soar up to 20 feet and more and wide windows that frame unbeatable views of the city and the hills. Historic, stylish and convenient, The Broadway Hollywood is the last word in loft and condo living in the City of Angels.

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23Feb

Living on Hollywood and Vine

Hollywood and Vine is looking good these days. With its many new developments and general air of excitement, this famous intersection is now living up to its more than half a century-old reputation for glitz and glamour. Hollywood-Vine condos have been and are being constructed throughout the area and interest in 90028 real estate is steadily peaking. One of the Hollywood-Vine condos that have already opened their doors is The Broadway Hollywood, formerly the department store of the same name.

The Broadway Hollywood is made up of 96 lofts with expansive floor areas ranging in size from 931 to more than 2,000 square feet. Some of the lofts are two to three stories high and a few come with loggias and balconies that open out to a variety of views, from that of the Hollywood Hills to the luxuriant Griffith Park.

Other Hollywood-Vine condos opening soon include The Lofts @ Hollywood and Vine and the ongoing W hotel and residential project. The former, created by Palisades Development Group, will feature 60 luxury loft condos and 5 commercial lofts. 25 lofts are two stories in height and the commercial lofts have a floor area of 805 to 1,305 square feet.

The W hotel and residential project is a huge development whose estimated finish date is 2009. Set to rise on the same block as the historic Taft Building is a 300-room W Hotel with 143 condos adjoining it. These lavish condos will benefit from hotel services. The project also includes 375 luxury apartments and 60,000 square feet of retail space slated for stores, restaurants, a nightclub and a spa.

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